Let’s get cracking on your new brand design, shall we?

Please take a few minutes to pour out your thoughts into this form, so I can get a feel of your business from your own perspective.

None of the questions are mandatory, but the more information you can give me, the better!

Name

First Name

Last Name

Business address

Your business name

What does your business do? What is your service or product?

Is there a unique story behind your name and business?

How and why was your business started, and where did the idea come from?

What are your main goals for this business?

How do you want people to describe your brand in just three words?

What emotion does your audience feel when they come across you?

What do you want your customers to feel AFTER they purchase from you or experience your services:

What words would you use to describe your brand’s personality?

What are your brand values? How do these values resonate with you and your business?

What is your vision for your business? What future does your business want to create?

Who is your ideal customer? Describe their personality in as much detail as you can:

What do your ideal customers struggle with everyday?

How do you solve these struggles for your ideal customers?

What outcome can your ideal customers expect when they buy from you?

How is your business run? How do your customers find you, make a purchase and receive their goods?

What is unique about the way you help your ideal customers?

Why would your ideal customers specifically pick YOUR service or product over your competitors’?

Why do your ideal customers trust you?

Are there any icons, symbols or images that you are connected to that you might want to include within your brand?

Are you envious of any business’ branding? If so, who and what makes it so special?

Is there any business’ branding that you don’t resonate with? If so, who and what specifically do you dislike?

Let me know 3 of your competitors...

How are you similar to your competitors?

How are you different to your competitors?

Do you have a chosen colour or colour palette? If so, what made you choose these in particular?

Do you have a set of chosen fonts? If so, what made you choose these in particular?

What's the most exciting aspect for you, of having a new brand identity?

Is there anything else you'd like me to know?

Great! Thank you for taking the time to complete this, it’s hugely helpful for me to climb into your head and see your business as you do.

So what’s next?

1. Your vibe

I’d love for you to send me a collection of images of things that you feel resonate with your brand (typography, colours, objects - anything at all, the more the better). You can do this via Pinterest (share your ‘secret’ board to @youneedahannah), WhatsApp (07359 836 506) or email (hello@youneedahannah.com). This will further assist me to develop something that feels right.

2. My editing

I will then mull over the images and create a selection of mood boards for you to peruse. I’m confident that one will feel like a good fit! But don’t worry, if none of the options feel right I’ll get back to the drawing board and create further options for you.

3. Your brand

I’ll then continue to create your brand following the path of your chosen mood board…

Exciting, isn’t it?